The St. Louis Area Business Health Coalition (BHC), a nonprofit organization representing leading employers, who provide health benefits for hundreds of thousands of Missourians and millions nationally, is excited to announce its official name change to Gateway Business Health Coalition (BHC). The new name reflects the Coalition’s broader scope and future growth as it continues to advocate for greater value in healthcare services and healthier workplaces in the St. Louis area and beyond.
A New Name, A New Chapter
The change from St. Louis Area Business Health Coalition to Gateway Business Health Coalition comes after careful consideration and consultation with key stakeholders. The rebranding to Gateway Business Health Coalition better represents the organization’s expanded efforts to improve health outcomes and business performance across a larger geographic area. The new name symbolizes the rich pride and history of the St. Louis area without limiting the organization’s reach geographically.
A Message from Laurel Pickering, President & CEO
“We are thrilled to unveil our new identity as the Gateway Business Health Coalition. This rebrand not only reflects our broader regional focus but also reinforces our commitment to supporting employers as they focus on the health and well-being of their employees throughout the United States. Our new name not only pays homage to St. Louis as the ‘Gateway to the West’ but also symbolizes the gateway to innovative solutions, collaboration, and a healthier workforce. We look forward to continuing our mission of supporting employer efforts to improve the well-being of their employees and enhance the quality and overall value of their investments in health benefits.”
A Fresh Logo and Visual Identity
Along with the new name, the Gateway Business Health Coalition introduces a refreshed logo and visual identity. The GBHC logo visually represents its collaborative and ever-growing network. At its core, a central circle symbolizes the organization’s roundtable culture, where members come together to share best practices, exchange ideas, and address key industry issues. GBHC is the hub for its members. Expanding outward, interconnected circles reflect the coalition’s expanding membership, emphasizing strength in numbers and the collective impact of shared knowledge in driving meaningful change.
What This Means for Our Members
The name and logo change does not affect the services and products that BHC members have come to trust. Gateway Business Health Coalition will continue to deliver high-quality service and maintain the same commitment to members. However, the rebrand represents a new chapter in how the organization engages with potential new members and communicates its offerings.
About Gateway Business Health Coalition
The Gateway Business Health Coalition (BHC) is a nonprofit organization representing nearly 70 leading employers, which provide health benefits to thousands of lives in Missouri and millions nationally. For 42 years, the BHC has worked to achieve its mission of supporting employer efforts to improve the well-being of their employees and enhance the quality and overall value of their investments in health benefits. To accomplish these aims, the BHC centers its work on providing pertinent research, products, resources, and educational opportunities to help employers understand best practices for the strategic design, and informed use, of benefits to facilitate high-quality, affordable health care.
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